Announcing the New Lunesi x Elsa Hosk Collab

Announcing a new haircare partnership—Lunesi x Elsa Hosk. The haircare brand says the collab will strengthen its position in the luxury beauty market.

Hosk is a Swedish-Finnish model who has worked for brands including Dior, Dolce & Gabbana, Ungaro, H&M and others. She follows in the footsteps of Candice Swanepoel, who helped launch Lunesi haircare last year.

The Lunesi x Elsa Hosk collab “perfectly embodies our vision of modern luxury,” the brand states. A press release continues, “where sophistication, confidence and quality come together.”

Lunesi’s haircare line’s packaging glows in shiny metallic bottles. The collection focuses on restoring hair health, preventing damage and delivering lasting shine, strength and softness. “Every product reflects our philosophy that true luxury lies not only in beautiful packaging, but in extraordinary performance,” the brand states.

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